iTOVi Privacy Policy

Last updated: 30 April 2024

This Privacy Policy explains the information that iTOVi, LLC (“iTOVi”, “we,” or “us”) collects about users of the iTOVi scanner device (“Device”), mobile application (“App”), related website (“Site”) and software embedded in the Device (collectively, the “Service”), how we use that information, and with whom we share it, as well as your options regarding such uses and disclosures.


It describes how we use your Personal Information (defined below) when you use the Service. This Privacy Policy is not a contract with you, and does not create any legal rights or obligations between us.


Our Privacy Policy Explains the following:

  1. What information we collect
  2. Information you provide
  3. Information collected automatically
  4. Information collected by Third Parties
  5. How we use your information
  6. Disclosure of your information
  7. How long we retain your information
  8. Information about children
  9. Direct Marketing
  10. Privacy Rights
  11. Security
  12. International Users
  13. Business Transfers
  14. Changes to the Privacy Policy
  15. How to contact us

1. What information we collect

We collect and retain information that you provide to us, including Personal Information and physiological data. For purposes of this Privacy Policy, “Personal Information” means information that can be used to identify a person, including names, physical addresses, email addresses, telephone numbers, and social security numbers. Physiological data is information about your physical person that cannot be used to uniquely identify you, such as height, weight gender and age.  Even if you do not provide any Personal Information, we may still collect limited information from you as you use the Service.

2. Information you provide

You provide information to us through the following activities:

When You Use the Device or the App

When you use the Device or the App, we will collect certain Personal Information  such as your name, mailing address, email address and physiological data, such as gender, age range and scan data, to provide you with the Service.

To the extent such Personal Information is subject to the European Union’s General Data Protection Regulation (“GDPR”) or similar regulations, we will obtain your explicit consent to collect and process your Personal Information. We will obtain your explicit consent prior to collecting your Personal Information, for example, when you create an iTOVi Account or when you agree to be scanned for the first time. 

We may use analytics software that record: Screens visited, Interaction patterns (such as screen actions, gestures: taps, scrolls) and Device details (Type, Version, Model, Operating System). We are using the information collected to improve our app. We do not collect personally identifiable information with these tools and do not track your browsing habits across apps.

When you Create an iTOVi Account

In order for you to use certain features of the Service, you will register for an account (“Account”) by providing your name, a valid email address, and a password. As part of your profile, we may also ask other Personal Information about you such as your height, weight, gender, and date of birth (collectively with your name, email address, and password, the “Registration Information”). We treat Registration Information as Personal Information in accordance with this Privacy Policy. You are responsible for maintaining the security of your user Account. If you believe your account or password has been compromised, you should immediately change your password and email us at We are not responsible if someone else accesses your Account through Registration Information obtained from you or through a violation by you of this Privacy Policy or the Terms and Conditions.

When You Self-Report Information

You have the option to participate in contests, giveaways, surveys and questionnaires. Information gathered from these sources may be used to improve the Service.  Participation in such self-reporting is strictly voluntary and not required for use of the Service. 

When You Make Purchases from Our Store

We store your shipping address, billing address and purchase history to provide excellent service. We do not, however, view or store your credit card information. This is handled by our third-party payment processor. We also save shipping data so that we can provide customer service related to the purchase.

When You Contact Us

If you contact iTOVi to request help or for any other purpose, we collect your name and email address along with any additional information you provide in your request and store it on our servers in order to provide you with customer service and to improve the Service.  By contacting iTOVi and requesting assistance, you consent to the use and storage of the personal information you provide. You can also contact iTOVi through public forums such as Twitter or Facebook; however, information shared through these channels is governed by the privacy policy of the company providing that service.


3. Information collected automatically

Access and Usage Information
We collect anonymized information about your usage of the Device and Service; for example, how often you use the device, how often you charge the device, when you connect or disconnect the Device over Bluetooth, which app screens you look at most often, which app features are used most often, and location data associated with your usage. This information is used to improve the product and service.

When you access the Service through the Site, regardless of whether you have an Account, we may collect certain information automatically and store it on our servers. This information may include  internet protocol (IP) address or an anonymised shortened IP address for your device.


We use cookies and other technologies like pixel tags to improve the Site and the Service. Cookies are text files that are sent by servers to web browsers and stored on your computer. They tell us which parts of the Site and Service you have visited so we can figure out which promotions you may like to see or to alert you to software compatibility issues. You can find additional information on specific cookies and what they do in the Cookie Policy.  If you delete cookies or block them from being stored, you may not get the full iTOVi experience.


4. Information collected by Third Parties

We use third-party service providers to help us analyze online activity and improve the Service. We permit these providers to use cookies and similar technologies to perform these services for us. Additionally, we send anonymized information to third party analytics providers whose tools help us understand how you and other iTOVi users use the Service. 

The Service allows you to use social media tools, like widgets and plug-ins, to share information from iTOVi on other sites such as Facebook and Twitter. These tools may collect information and set cookies. Your interactions with these tools are governed by the privacy policies of the companies providing the tools and not by this Privacy Policy. 

We use Google Analytics cookies, which allow us to see how you use the Service so we can improve your experience. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on available here 

We, or third party service providers acting on our behalf, may use web beacons and pixel tags to help us analyze usage and improve our functionality. Web beacons and pixel tags are images embedded in a webpage or email for the purpose of measuring and analyzing usage and activity. In addition to allowing third-parties to collect information from you while using the Service, we may collect information regarding your use of third-party sites and services. Currently, we use pixel tags on Facebook and Twitter to help us understand how effective our marketing is on those sites.


5. How we use your information

iTOVi will use and share your Personal Information with third parties only in the ways that are described in this Privacy Statement.

To provide you with Services and analyze and improve our Services
We use the information described above in Section 2 to operate, provide, analyze and improve our Services. These activities may include, among other things, using your information in a manner consistent with this Privacy Statement to:

provide you with the Service; 
improve the Service and our other products and services; 
customize the Service for you; 
conduct research about your use of the Service; 
better understand our users; 
communicate with you about the Service and our other products and services that we think may interest you; 
inform you about events; 
invite you to participate in new initiatives or feature and product upgrades; 
conduct surveys or polls, and obtain testimonials or for other promotional purposes; 
perform quality control activities; and
diagnose and fix problems with the Service. 
For individuals located in the European Economic Area (“EEA”), United Kingdom, or Switzerland (collectively the “Designated Countries”): We process your Personal Information in this way to provide our Services to you in accordance with our Terms of Service.

Without limiting the above, we will use your Registration Information to enable your access to the Service, provide you with customer service, manage the Service, and authenticate your visits and usage. We may also use your Registration Information to contact you from time to time to inform you of changes to this Privacy Policy or other important information.


6. Disclosure of your information

We do not sell, lease, rent or otherwise disclose or transfer your Personal Information to any third party, except as set forth in this Privacy Policy. We may disclose your Information as follows:

 Third-party service providers

 We may, from time to time, outsource some or all of the operations of our business to third-party service providers or partner with third parties for special projects or initiatives, including the development of new products or services (including, for example, companies that provide us with technical support and assistance with respect to the Site and the App, financial institutions who process payment for orders placed by you, our suppliers and other third parties who facilitate delivery of the products and services you have ordered, and third parties who assist us with research to help us improve the Site and the App and our product offerings). We may also share anonymised information with research partners solely for research purposes. We aim to provide such third parties with the minimum amount of Information needed for the purpose of accomplishing their tasks.

Legal Investigations and requests

Under certain circumstances your Personal Information may be subject to processing pursuant to laws, regulations, judicial or other government subpoenas, warrants, or orders. For example, we may be required to disclose Personal Information in coordination with regulatory authorities in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Protection of iTOVi and others

We may disclose your Information when we believe disclosure is appropriate to enforce or apply our policies and other agreements, or protect the rights, property or safety of iTOVi, our employees, or others. This does not include selling, renting, sharing or otherwise disclosing your Information for commercial purposes in violation of the commitments made in this Privacy Policy.

Anonymous Information

We may also share aggregated or anonymized information, which cannot be used to identify you, with third parties for purposes including marketing and research or to sell to interested parties.


7. How long we retain your information

We retain your Information for as long as you remain a customer and thereafter only for the period necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed by law, including to fulfil a legal obligation. You may contact iTOVi through the support email listed below to request what data has been collected, to opt out of additional data collection, and to delete the data collected.


8. Information about children

iTOVi does not knowingly collect personal information from children under 16 without parental consent. If you are under 16 years of age, you should not use the Service or send information about yourself to us without parental consent. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have information from or about a child under 16, without parental consent, please contact us as described below.


9. Direct Marketing

We will obtain your consent where required to send you marketing communications using electronic means. You may withdraw your consent at any time within your Account Settings, clicking unsubscribe on the communication or by emailing 

We will only share your Personal Information with third parties for marketing purposes with your explicit consent. If you do not want us to use your Personal Information in this way, please review and update your Account Settings as necessary or contact us at You may raise such objection with regard to initial or further processing for purposes of direct marketing at any time and free of charge. The withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal.

Other marketing activities will happen based on the legitimate interests of iTOVi. E.g., where we tailor marketing communications or send targeted marketing messages via post, phone or social media and other third party platforms; and in providing existing customers with information (via email or other channels) about similar products and services.


10. Privacy Rights

You can exercise your privacy rights by following the instructions below. We will handle your request under applicable law. When you make a request, we may verify your identity to protect your privacy and security.

Right to Access and Rectification

You can view and update the content and accuracy of your Registration Information or Personal Information at any time.  Certain information is editable through the app or the web portal, other information is editable by contacting us at

Right to withdraw consent 

To the extent iTOVi requests and you provide your consent to the processing of your Personal Information, you can withdraw your consent at any time. Your withdrawal will not affect the lawfulness of our processing based on consent before your withdrawal. You may withdraw your consent for marketing communication through user settings in the app or the web portal. Please contact Customer Support at for any other concerns.

Right to be forgotten

You can delete your Personal Information by contacting Customer Support at When you do, your Personal Information will be removed from the Service. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. iTOVi may continue to use your anonymized data.

Right to data portability

If we process your Personal Information based on a contract with you or based on your consent, or the processing is carried out by automated means, you may request your Personal Information in a structured, commonly used and machine-readable format. You may also request the transfer of your Personal Information directly to another controller, where technically feasible, unless choosing to exercise this right adversely affects the rights and freedoms of others. A “controller” is a natural or legal person, public authority, agency or other body which alone or jointly with others, determines the purposes and means of the processing of your Personal Information.

Right to restriction of our processing

 You can restrict our processing of your Personal Information where one of the following applies: (a) you dispute the accuracy of Personal Information processed by iTOVi (for a period enabling us to verify its accuracy); (b) the processing is unlawful and you oppose the erasure of the Personal Information and request the restriction of its use instead; (c) iTOVi no longer needs the Personal Information for the purposes of the processing, but it is required by you for the establishment, exercise or defense of legal claims; and (d) you have objected to certain processing relying on legitimate interest, pending the verification whether iTOVi’s legitimate grounds override your rights. Restricted Personal Information shall only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest. We will notify you if the restriction is lifted.


We acknowledge consumers rights under the California Consumer Privacy Act to opt out of the sale of personal information to third parties. iTOVi does not engage in the sale of personal information.


11. Security

iTOVi takes seriously the trust you place in us. We implement appropriate security measures, including physical, technological and procedural measures to protect your Information. We have implemented measures designed to protect against the unauthorized access, interception, loss, misuse and or alteration of the Information under our control. 

Your Responsibility

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password and other authentication information you use to access the Service. You should not disclose your authentication information to any third party and should immediately notify iTOVi of any unauthorized use of your password. iTOVi cannot secure Personal Information that you release on your own or that you request us to release.

In accordance with the Terms of Use, you are required to always use the most recent version of the Service made available by iTOVi. New releases may contain important bug fixes or improved features to enhance the security and privacy of your Information.


12. International Users

iTOVi is located in the United States and the Service is hosted and operated entirely in the United States. If you reside outside the U.S., your Information will be stored and processed in the United States. By voluntarily sharing your Personal Information with us, you understand that your Personal Information will be stored and processed in the United States.

Privacy Shield

If you are located in the European Economic Area (“EEA”) or in Switzerland, we may transfer your Information to countries outside of the EEA or Switzerland, as applicable, that may not provide a similar or adequate level of protection to that provided in the EEA or Switzerland (including the United States). To provide adequate protection for Information received in the United States from the EEA or Switzerland , iTOVi has self-certified its compliance with the EU-U.S. Privacy Shield Framework and Swiss–U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce and adheres to the Privacy Shield Principles regarding the collection, use, and retention of Information transferred from the EEA or Switzerland to iTOVi in the United States. If there is any conflict between the terms of this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield Framework, and to view our certification, please visit

iTOVi shall remain liable under the Privacy Shield Framework if a third-party agent uses or discloses Information received from iTOVi in a manner inconsistent with the Privacy Shield Principles, unless iTOVi proves that it is not responsible for the event giving rise to the damage. If iTOVi has knowledge that a third party is using or disclosing Information in a manner contrary to this Privacy Policy, we will take reasonable steps to stop such use or disclosure.

With respect to Information received under the Privacy Shield Framework, iTOVi is subject to the investigatory and enforcement authority of the U.S. Federal Trade Commission. Under certain circumstances, we may be required to disclose Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Under the Privacy Shield Framework, iTOVi will offer an individual the opportunity to choose (opt-out) whether Information about them will be disclosed to a third party or used for a purpose incompatible with the purpose for which it was originally collected or subsequently authorized by them, unless such choice is not required by law.

Where a complaint relates to Information transferred or received pursuant to the Privacy Shield Framework, you should first contact iTOVi using the contact information provided below. We will investigate and attempt to resolve any questions or complaints you may have within 30 days of receipt. If iTOVi is unable to resolve your complaint through its internal processes or you are dissatisfied with the response, you may file a complaint with JAMS, our U.S.- based third party dispute resolution provider, at no cost to you. Please visit for more information or to file a complaint.

Under certain circumstances, EEA individuals may invoke binding arbitration to resolve a Privacy Shield related dispute. In order to invoke arbitration, you must take the following steps prior to initiating an arbitration claim: (1) raise your complaint directly with iTOVi and provide us the opportunity to resolve the issue; (2) make use of the independent dispute resolution mechanism, in this case JAMS; and (3) raise the issue through your relevant data protection authority and allow the U.S. Department of Commerce an opportunity to resolve the complaint at no cost to you. For more information on binding arbitration, see the U.S. Department of Commerce’s Privacy Shield Framework: Annex I (Binding Arbitration).

Your rights

Individuals in the EEA have certain data subject rights which may be subject to limitations and/or restrictions. These rights include the right to: (i) request access to and rectification or erasure of their Information; (ii) obtain restriction of processing or to object to processing of their Information; and (iii) ask for a copy of their Information to be provided to them, or a third party, in a digital format, as well as how that data has been used. If you wish to exercise one of the above-mentioned rights, please send us your request to the contact details set out below. Individuals also have the right to lodge a complaint about the processing of their Information with their local data protection authority.
California Civil Code Section § 1798.83 permits users of our Services that are California residents to request certain information regarding our disclosure of Information to third parties for their direct marketing purposes. To make such a request, you may contact us as described below.


13. Business Transfers

The Information we collect pursuant to this Privacy Policy, is an asset of iTOVi and may be transferred or assigned if iTOVi merges with another company, is acquired by another company, sells all or a portion of its assets, or participates in any similar transaction.


14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If you have created an Account, we will notify you of material changes to this Privacy Policy by email (sent to the email address specified in your Account). We will also post notice of such change on the Site. All changes to this Privacy Policy are effective immediately when posted, and the “Last updated” date shown at the top of the updated Privacy Policy will be updated accordingly.


15. Contact us

If you have any questions about this Privacy Policy, please contact us at or by mail to the following address:

336 East University Pkwy #1018
Orem, UT 84058

The iTOVi Scanner is a Class II Exempt Medical Device, does not require 510K Pre-Market submission, and therefore, has not been evaluated by the FDA. Individual iTOVi scan results are not an indication of health condition, and are not intended to diagnose, treat, cure, or prevent any disease. Claims that iTOVi is approved by the FDA or any other government agency are false and strictly prohibited.

If you have any questions about your health, the health of others, if the iTOVi is safe to use, or the products on the iTOVi report, consult your doctor or healthcare provider.

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